are you blue?

Blue… blue… blue… my world is BLUE!

Blue is a primary colour.
It is the colour of the sky on a clear and unclouded day.
It paints mostly the earth’s surface seen from a distance on space.
But what else is there to know about the colour BLUE?

BLUER THAN BLUE

It may just be one of those colours we see around, but there is more to it than meets the eye. It has qualities or attributes related to depth and stability. It is a symbol of trust, loyalty, wisdom, confidence, intelligence, faith, truth and heaven. Light blue is associated with health, healing, tranquility, understanding, and softness. Dark blue represents knowledge, expertise power, integrity, and seriousness. It is said to be a highly acceptable colour for men.

THE POWER OF BLUE

It is regarded to be beneficial to the mind and body. It slows human metabolism and produces a calming effect. It is strongly associated with tranquility and calmness.

You can use blue to promote products and services related to cleanliness, air and sky, water and sea.

Red, orange and yellow are warm colours associated with emotion, blue is linked to consciousness and intellect. Thus it is used to suggest precision when promoting high tech products.

Avoid using blue when promoting food and cooking, because blue suppresses appetite. When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero.

THE BLUE LOGIC

Go figure the blue things around you.

Many educational institutions prefer dark blue as their school colour. Have you seen a school with a very light blue logo? Now, you know why.

Many spa or gym establishments are painted with mostly blue colour. Have you seen a legitimate reflexology clinic in black or red? That would be awkward, right? Now, you know why.

Many drinking water companies use blue or green colours, but mostly blue, for their product labels. Should I explain more? Now, you know why.

Let’s experiment. Ask someone to draw and colour a scenario about a peaceful and relaxing day. It can be very alarming (from a psychological point of view) if there is no trace of blue pigments on his drawing. I know you know why.

Start to observe some more. You’ll begin to understand and explain why things are not red, but blue.


MORE ABOUT BLUE

Even in the English language, the use of the word blue is not just confined to colour. Let’s again be familiar with these expressions about blue. I call it, the BLUE LINGO.

The positive ‘blue’ expressions:

true blue: someone who is dedicated, loyal and faithful
out of the blue: unexpected (could be positive or negative)
blue ribbon - first rate, top prize
blueblood - person of noble birth, royalty
bluestocking - well-read or scholarly woman
bluebook - register of socially prominent people

The negative ‘blue’ expressions:

feeling blue - feeling sad or depressed
blue devils - feelings of depression
the blues (not capitalized) - depression, state of sadness
blue Monday - feeling sad
baby blues - post-partum depression
singing the blues - bemoaning one's circumstances
blue laws - laws originally intended to enforce certain moral standards
blue language - profanity
bluenose - puritanical individual
into the blue - entering the unknown or escape to depths unknown


The shades of blue:

These words are synonymous with blue or represent various shades of the color blue.
Sapphire, azure, beryl, cerulean, cobalt, indigo, navy, royal, sky blue, baby blue, robin's egg blue, cyan, cornflower blue, midnight blue, slate, steel blue, Prussian blue.